Marcomms360 - 4th October 2017

Embedding responsible business practices into your overall business strategy

Embedding responsible business practices into your overall business strategy

A number of steps that have been taken recently to improve the organisational culture, employee well-being and to have a greater emphasis on a businesses  social purpose. This includes the recent Dubai Happiness Programme, announced in February 2016, and the Year of Giving in the UAE. This discussion will look at whether the industry has indeed seen an improvement over the last year, what are we seeing in other markets, and how organisations can develop responsible business practices for long-term  financial and reputational gains.